Our Story

I'm Mala...

I’ve seen so many women compare their bodies to model’s and hate themselves. These women often felt that fashion just isn’t for them. But this isn’t true.

“Fashion is not about fitting in. It simply lies in your persona.”

I believe fashion is for everyone. With the right fit and confidence, you can also look like those models.

I’ve been designing clothes since age 15. It wasn’t always easy because of my family responsibilities. But two things kept me going - my deep passion and the smile of women who loved their bodies in my designs.

We’re not just a brand...

We’re not just selling clothes at Chayan. We want to help you feel confident and show who you are. We want people to choose their real self and to choose Earth.

When you buy clothes from us, you’re helping the planet too.

We want to reduce fast fashion, promote sustainable clothes, and keep the traditional craftsmanship alive.

By choosing Chayan, you’re not just getting clothes. You’re helping make a better world.

What you're supporting

Fabrics that break down naturally

Handmade unique designs

Reuse and upcycle of leftover fabrics

Traditional craftsmanship

Our Practices

Connecting you to the Earth...

Our aim is to create 100% cruelty-free and sustainable clothes, and ship them in eco-friendly packaging.

Feel good styles that save Earth at the same time.

We recycle leftover fabric into beautiful bags for packaging. Your clothes come with jute tags that are reusable as bookmarks. This helps us to reduce textile waste.

We pledge to Reuse-Reduce-Recycle every bit of waste. When you make a purchase from Chayan, you invest into keeping the earth green.

Empowering skilled artisans...

Our embroideries are handmade, not mass produced. We work with skilled craftspeople who use traditional ways to make clothes.

Keeping old crafts alive and empowering local artisans.

Our artisans are from Lucknow and its nearby villages. It took us a year to find them! Currently our team has 10 master tailors and artisans for embroidered clothes.

They’re the heart of Chayan who turn our ideas into beautiful clothes for you.